Think about the last time you needed a nearby service — maybe a coffee shop, a plumber, or a pet store. You probably pulled out your phone, searched for “best coffee shop near me,” and clicked on one of the top results in Google Maps. One of the most common mistakes I see by publishers is that they can list all of the things they did for SEO but very little if anything that they did for their site visitors. Danny Sullivan recommends basing decisions on whether a change is good for the site visitors because that will align it with the kinds of sites Google wants to rank. Recognize that the web has an element of randomness that make some site visitors wary about visiting a site for the first time.
Matthew Woodward, for instance, experienced a drastic increase in rankings for one blog post as a result of social shares. Once someone shared the post, people kept sharing it over and over again until it finally reached SEO Anomaly George Takei, who shared it on his Facebook page. The post received more than 31,000 Facebook shares and eventually climbed to the second position in search results.
Add helpful visuals
You may be wondering why we mention cost per click or CPC if you aren’t buying ads? Getting a sense of what other companies pay for keywords in their advertisements can demonstrate value. A keyword with a healthy CPC may be one worth incorporating into your site.
Social links
With a wealth of suggestions and keyword information, it’ll help you rank higher on Google simply by including more valuable keywords in your posts. Once you “conquer” the lower-ranking portion, you can aim for bigger players and try to take them down. When researching keywords, it’s good to take note of search volume. If it’s extremely low, then it’s likely not worth putting effort in. For example, VPS and cloud hosting are excellent for larger websites in need of more resources. Hostinger offers flexible hosting plans all of which have free website migration if you’re looking to boost the website performance and achieve a high Google ranking.
Strategy 10 – Consistency is key
The latest updates to Google Images tell us that relevance and quality are more important than ever. That means providing the search engine with as much context as possible. First of all, Googlebot needs to be able to crawl, index, and understand what your images are about. We’ve all had the experience of finding an image and clicking through to a not-so-great webpage.
- To better describe them, we’ll say these keywords are closely related to the main keyword you’re trying to cover.
- Tracking this frequently will allow you to catch fluctuations before they get out of hand.
- Look for opportunities to improve your content in ways the competition has not.
- The second reason may be Google’s effort to continue to grow YouTube, it’s video-hosting service, and ensure it remains the go-to video platform.
We should also point out another thing – there are over 4.32 billion active mobile internet users. Google has the right to request extraordinary mobile optimization and you, as a website owner, must comply. Mangools and Semrush also show the keyword trend, which explains how the keyword’s popularity altered over time. Finally, we must recommend Semrush Keyword Magic Tool as the #1 option for this purpose. This software immediately displays data like keyword difficulty, search volume, trends, CPC, and so forth.
As you can see, I also added lots of high-quality content underneath my infographic. Google’s Hummingbird update allows Google to go beyond simple keywords. When your content is easy to read, people will spend more time on your site. But where you use your keywords is just as important as how many times you use them. Updating your GMB profile regularly with accurate and current information improves visibility and helps maintain customer trust. Continuous monitoring of your Google My Business profile is key to ensuring optimal performance and visibility.