As company teams evolve, it’s not uncommon for SEO strategies to falter. For example, a new hire may not understand SEO, which can lead to the creation of unoptimized content or the implementation of bad SEO practices. It can even result in your company abandoning SEO altogether. With a more robust digital marketing strategy, you can maximize your investment and return.
For example, an expedited SEO audit for a 100-page site could have double the cost of an expedited audit for a 50-page website. In comparison, a larger agency can handle SEO Anomaly a much higher workload. They have enough team members, which allows the agency to charge a lower rate for their services. The experience of the agency, however, can offset these decreases.
These backlinks drove direct traffic to the client’s website and proved their credibility in the eyes of search engines. However, while programmatic SEO offers significant advantages in speed and scalability, it comes with potential risks. If the content on these automatically generated pages is thin, repetitive, or lacking in value, users and search engines can perceive it as spam. Google rewards high-quality, user-friendly content and penalizes spam. It’s all about aligning your website and content with what the search engine considers valuable for search results.
SEO audit checklist
But if you’re building something new or one-off, starting with a blank report or a premade template still gives you all the flexibility you need. If you’re managing many projects, reporting can get VERY tedious (and costly). Founded in 2010, Atomic Leap is a performance marketing agency specialising in data–led SEO and AI–driven growth strategies. Headquartered in Bristol, the agency has delivered measurable results for brands across the world. This step of the audit contains a few sub steps which can be achieved from the results of the crawl.
You can also find broken URLs with backlinks in Site Explorer. If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one. Check your backlinks and their value, see competitors’ backlinks and new & lost links.
Finde Keywords, für die deine Konkurrenten ranken, du aber nicht
It quickly and automatically generates a report after entering the web address you want to have crawled along with an email address. An audit also helps me evaluate website content such as blogs, landing pages, product/service pages, among others. Now that I’ve covered a few different audits you can conduct to improve your website, let’s discuss the perks of an audit.
- Before crawling a website, search engine crawlers will generally request the robots.txt file from a server.
- Before you embark on a technical SEO audit (of a newly bought domain or an existing one), check if it’s not under any search engine sanctions.
- Keep in mind that you don’t need to force recrawling any time you change something on your website.
- Next, consider what type of content could be valuable for others to link to.
I once took over an SEO project where the client was confused about why none of their pages were ranking. After a quick audit, I discovered their developer had pushed a sitewide “noindex” tag to production by mistake. This effectively prevented all of their pages from appearing in search results. I also created a reference checklist you can keep handy to ensure you won’t miss anything important. SEOptimer is a Website SEO Checker which reviews these and more to help identify problems that could be holding your site back from it’s potential. With our integrated Internet marketing services, you can launch a full-scale digital marketing campaign that drives real results for your business — and we can prove it too.
Backlinks are links from an external website linking to your website. Backlinks are one of the most important ranking factors in SEO. Getting links from authoritative and relevant websites will significantly boost your rankings.